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Instagram Sticker Maker How to Make Stickers on Instagram Stories

Make custom stickers for Stories and Reels from any photo. AI cuts out a person, pet or product, adds a white border, a neon edge, an instant photo frame or a caption, and gives you a sticker PNG to add to your next Story.

Instagram sticker presets

Fine-tune

Sticker style
Border
Frame and finish
Example
Drag to compare the street selfie and the white-border Instagram sticker (after)Drag to compare the street selfie and the white-border Instagram sticker (before)

Reference example. It is not a result generated from your upload.

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Sticker style
Photo Cutout
Border
White
Border width
5
Frame and finish
Clean
Caption (optional)
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How to Make Stickers on Instagram

Instagram has its own cutout tool, so here is how to make stickers on Instagram without another app. Open the Story camera, tap the sticker icon and choose Cutouts (it may be labeled Create cutout). Pick a photo from your camera roll, let Instagram select the subject and save it. The cutout goes into your sticker tray, so you can add it to any Story or Reel later. On some public posts and Reels you can also create a cutout from the three-dot menu. Feature availability varies by app version, account and region.

Instagram cutouts are plain, though: no border, no frame, no text. For custom Instagram stickers with a white border, a neon edge, an instant photo frame or a caption, make the sticker here first, download the PNG, then add it to your Story or save it once as a cutout so it stays in your sticker tray. That is how to make your own stickers on Instagram that look like a real sticker pack.

Make a Custom Instagram Sticker Here

How to create stickers on Instagram that stand out: start with a clean cutout and a bold border. Three steps, on your phone or computer.

01

Upload a Photo From Your Camera Roll

Choose a selfie, pet, product or food photo where the subject is easy to see. JPG, PNG and WebP files up to 10 MB work.

02

Pick a Sticker Look

Start from a preset such as White Cutout, Neon Edge or Instant Photo Frame, then change the border, its width, the frame or the style, and type an optional caption.

03

Download the Sticker PNG

Make the sticker and save the PNG to your phone. It sits alone on a plain background, so Instagram’s cutout tool picks it up cleanly. Want a fully see-through background? Run it through Make Image Transparent first.

How to Add Your Own Sticker to an Instagram Story

Once the sticker is saved, this is how to add your own stickers to Instagram. Menus can vary slightly between app versions.

01

Start a Story and Open the Sticker Tray

Swipe to the Story camera, pick a background photo or color, then tap the sticker icon. What is the photo sticker on Instagram? It places any picture from your camera roll on top of a Story: choose it and pick your sticker PNG.

02

Save It as a Cutout (Optional)

To keep it for later, choose Cutouts in the sticker tray, select the sticker PNG and save it. With a clean border on a plain background, Instagram finds the edge in one try.

03

Resize, Place and Share

Pinch to resize and rotate, drag it into place and share. Interactive stickers such as polls, questions and links can’t be covered, so keep photo stickers next to them, not on top.

Why Make Custom Instagram Stickers Here

Instagram stickers custom-made from your own photos look better with a clean cutout, a bold border and a little personality.

Drag to compare the dog photo and the white-border cutout sticker (after)Drag to compare the dog photo and the white-border cutout sticker (before)

Cut Out People, Pets and Products

AI finds the subject and removes the background, keeping hair, fur and product edges. A selfie, your dog on the sofa or a candle you sell becomes a custom Instagram sticker in one step, with no tracing.

Custom Instagram stickers of friends and a cat with thick white die-cut borders

White Borders Like Real Stickers

A thick white die-cut border is what makes a cutout look like a sticker. Choose white, black, neon or pink, set the width, or put the subject in an instant photo frame or on a pastel badge.

A sticker PNG of a woman with a white border placed on a vertical beach Story photo

Sticker PNGs for Stories and Reels

Every sticker downloads as a PNG with the design alone on a plain background and a margin around it, so it drops onto a Story or Reel, goes into Instagram’s cutout tool in one tap, or turns fully transparent with Make Image Transparent.

Caption stickers that read Weekend mood and New drop next to a pastel badge sticker

Text Captions and Badges

Type a short caption such as "Weekend mood", "New drop" or "Thank you" and it is lettered into the sticker. Great for custom IG stickers on product launches, countdowns and birthdays.

Custom Instagram Sticker Ideas

How to make Instagram stickers people remember: pick an idea, then a look.

Ways to Use Custom Instagram Stickers

How to create Instagram stickers once and use them across Stories, Reels and Highlights.

Custom stickers of a woman, a dog and a coffee cup arranged on several Story layouts

Personal Stories

Drop your own reaction stickers on travel, food and weekend Stories instead of the same stock stickers.

Pet Accounts

Give your pet’s account a signature sticker set to reuse on every post and Story.

Small Business Promos

Turn products into stickers with captions such as "New drop" or "Back in stock" for launches and sales.

Creators and Brand Kits

Make a mascot, logo or face sticker in your brand colors so every Story looks consistent.

Birthdays and Events

Sticker the birthday person, the couple or the team and post them with countdowns and shout-outs.

Reels and Highlight Covers

Use a bold cutout sticker on a solid color for Reel thumbnails and matching Highlight covers.

Tips for Better Instagram Stickers

How to make an Instagram sticker that stays sharp starts with the right photo.

Use the Original Photo

Upload the full-quality photo instead of a screenshot so the sticker stays crisp when you enlarge it.

One Clear Subject

A single person, pet or product that stands out from the background gives the cleanest cutout.

Match the Border to the Story

White borders work on almost any photo; neon or black borders stand out on light or busy backgrounds.

Keep Captions Short

One to three words read best at Story size and leave room for the photo behind.

Instagram Sticker Maker FAQ

How to make, add and use custom stickers on Instagram.

Make Your Own Instagram Stickers

Upload a photo, pick a border, frame or caption, and save a sticker for your next Story.

Instagram is a trademark of Meta Platforms, Inc. EzImgMaker is an independent tool and is not affiliated with, endorsed by, or sponsored by Instagram or Meta.